On January 18, 2022, FEELM, SMOORE's flagship atomization technology brand, launched FEELM Air, the world's  thinnest ceramic coil vape pod solution, in London. Six years have passed since the launch of the first generation of FEELM vape solutions. At 7.8 mm thick, FEELM Air is 25% thinner than its predecessor. FEELM Air achieves seven breakthroughs in the vape user experience, including ultimate design, enhanced harm reduction, authentic flavor reproduction, and a delightful interactive experience. This solution is expected to lead a new trend in ultra-thin smart devices in the global vape industry.

As the world's leading vape manufacturer, Smoore has conducted multiple global consumer studies, leveraging its global customer base and partnerships with leading vape brands. Through in-depth insights into consumer behavior, Smoore has discovered that ultra-thin devices will become the future trend of the industry.

As a new type of technological product, today's vape devices are considered a consumer electronic product rather than just a tobacco product. Christ Lee, Product Manager of FEELM Air, said: "The development of mobile phones, laptops, tablets and all other consumer electronic products shows a trend of miniaturization and precision. Based on our understanding of consumer electronics, we came up with the idea of ​​manufacturing ultra-thin closed-system vape products."

Turning ideas into reality

Only by developing a compact and powerful ceramic coil can we successfully create the world's thinnest vape cartridge solution. To this end, FEELM mobilized more than 500 scientists and spent more than 2,500 days of research and development to finally create the ideal heating device.

FEELM overcame a number of technical challenges during its development, most of which stemmed from the need for better performance and the limited space available in devices due to its 7.5mm thickness.

Most importantly, since the e-liquid and heater already occupy a certain space, it is very challenging to design a smooth airflow channel in such a compact cartridge. Therefore, FEELM used computational fluid dynamics to optimize its airflow channel structure.

Furthermore, FEELM places higher demands on the molding technology of its ultra-thin biomimetic thin-film ceramic coil. FEELM Air utilizes nanoscale vacuum film-forming technology to achieve a more uniform distribution of the ceramic coil heating film. It also boasts the world's first seven-layer composite heating film made from biomimetic materials, with each layer enhancing its corresponding function.

In order to adapt to the compact space, FEELM also worked with suppliers to create the world's smallest linear motor with an ultra-long life of 150 million times, thereby promoting technological innovation in the supply chain.

FEELM Air also features the industry's first super power management system, "TOPOWER™," enabling 8 hours of battery life after just 10 minutes of charging. Compared to the previous generation, FEELM Air boasts a 20% increase in energy density and a 30% increase in battery life. More importantly, overall harm reduction performance is improved by up to 80%.

Vape industry changer

As a revolutionary vape solution, FEELM Air can help reverse people's lack of understanding of the technical sophistication of vape  devices and make the public believe that e-vaporization products are high-tech innovations.

To develop this cutting-edge vape solution, Smoore has been devoting all its efforts to fundamental research. Since 2015, Smoore has continuously recruited global talent from diverse scientific backgrounds, including aerosol science, engineering thermophysics, biomedicine, and materials chemistry. It has also established 15 research centers around the world to conduct interdisciplinary research in atomization science.

In addition, FEELM launched the world's first taste evaluation model in December 2020, establishing a scientific e-cigarette experience evaluation system. In 2022, the FEELM sensory evaluation team further improved the taste evaluation model. Currently, the second-generation FEELM taste evaluation model includes five dimensions: flavor, vapor properties, impact, taste/mouthfeel, and aftertaste, with a total of 65 specific indicators.

FEELM Air further elevates the intelligence of  vape products, leading the industry's revolution in human-computer interaction. Just as Siri debuted on the iPhone 4s in 2011, FEELM Air is the industry's first to utilize a linear motor in an vape device. Compared to traditional rotor motors, FEELM Air's linear motor provides more refined and customized vibration patterns for different scenarios, such as charging and smoking.

Steven Yang, senior director of FEELM's R&D department, said: "The vape industry is full of homogeneous products. FEELM tries to differentiate itself from other products by adopting a differentiation strategy and developing ultra-thin and exquisite solutions. We adhere to the minimalist aesthetic concept and extreme design style, and benchmark Apple in the consumer electronics field." These efforts helped FEELM Air win the "Silver Award" of the 2021 Muse Design Award.

For many years, FEELM has been committed to exploring more diverse forms of human-computer interaction in e-cigarette devices. Steven Yang stated that in the future, FEELM's products will adopt more advanced algorithms to achieve intelligent heating and temperature control, allowing them to be paired with different e-cigarette liquids to better restore the taste and further enhance harm reduction performance by preventing local overheating.

The future of FEELM

As an industry pioneer, FEELM has been leading the conception of next-generation product forms. Since the launch of the first black ceramic coil in 2016, FEELM has had a significant impact on the research and development and manufacturing of closed-system vape products, ushering in a new era of ceramic coil.

As Steven Yang said, FEELM's technology strategy is "research and development of one generation, reserve of one generation, and commercialization of one generation." As early as 2015, FEELM launched the research and development of FEELM Air and its ultra-thin bionic thin film ceramic coil.

FEELM Air is just the beginning of FEELM's self-revolution. Going forward, FEELM will accelerate the pace of new technology releases, striving to introduce at least one new technology annually. As the e-cigarette market becomes increasingly segmented, FEELM will expand its technology portfolio to cater to diverse market segments and customer groups.